We wanted high-quality items that highlighted our passion for Photography.
The driving motivation has always been quality - in design and in manufacture. We wanted to make something we would be proud to wear every single day - something that people would ask us about and something people would want to wear themselves.
So we took the same approach we take with our photography - never deliver a product you aren't proud of. Your work is your reputation, and it's always worth it to put in that extra hour to make sure it shines. That has been our philosophy since day one, and that is why we are proud to send you our tees.